CzechCrunch Brand Stories: From an Attic in Vinohrady to Billion-Crown Real Estate Investments
In the popular business podcast Brand Stories by CzechCrunch, David Hauerland, Managing Director of the real estate investment group Fidurock, recently appeared together with Adam Boruta, Head of Funds & Investment. They talked about how, during eleven years, it was possible to build a real estate portfolio worth more than nine billion crowns and why, in their opinion, real estate is the “royal discipline” of investing.
The story of Fidurock began in 2014, when David Hauerland invested in an attic space in Prague’s Vinohrady. From a small reconstruction it became a life lesson about how to increase the value of properties and recognize locations with long-term potential. “It was my best investment. Today we already know exactly which locations work and how to correctly approach the reconstruction of historic houses,” says Hauerland.
Today the group manages more than 35 properties – from residential apartment buildings in the center of Prague to regional retail parks. In this way it combines stable rental income with the growth of asset value, which allows for long-term and balanced portfolio growth.
Real estate as the royal discipline of investing
“Real estate in attractive locations is stable, resistant to crises and ideal for long-term investment. When we look at the world, the largest investors have capital allocated mainly in real estate,” explains Hauerland. Adam Boruta adds that it is precisely stability and tangibility that make real estate an asset that Czechs understand and trust: “Brick is still attractive for Czechs. It is something they can imagine and something that brings stable value growth.”
Both at the same time perceive the problem of a lack of entry capital for many investors to acquire their own property. That is why an investment fund was created, with a strategy purely focused on rental housing. “During COVID, companies reduced offices and warehouses, but people still needed a roof over their heads,” says Boruta and adds that it is precisely thanks to regular investment into the real estate fund that people can obtain the necessary entry capital to purchase their first property.
Fidurock offers a simple and transparent alternative. It allows investing into real estate even for people without million-crown amounts – whether as a one-time or regular investment from a few hundred crowns per month. Investors share not only in the yields from rent, but also in the growth of the value of the properties themselves.
What makes Fidurock Fidurock is added value in every property
Since its foundation, Fidurock has been based on expertise and active management of its own projects. Every retail park or residential project is an opportunity to improve the existing state, increase efficiency and realize profit with low risk. “With each additional property we know even better what works. Our system is built so that we achieve long-term growth even in demanding periods, ever more efficiently,” adds Boruta.
Fidurock builds on these experiences from recent years also in 2025. It will soon bring to the market a new investment fund for qualified investors, whose underlying asset will be retail parks. These projects prove to be defensive and profitable because they reflect the lifestyle outside big cities. People go to them on their way from work not only for goods of daily need and consumption, for which they prefer personal purchase to e-commerce. Units in these locations have high occupancy and long-term lease contracts.
Listen to the full interview in czech at:
