Fidurock partners with Blue Assets to manage its retail parks in the Czech Republic

Blue Assets, the manager of the largest portfolio of commercial properties in the Czech Republic, is expanding its scope of operations. From January 2026, the company will provide comprehensive property management services for seven retail parks owned by the Fidurock investment group. The Arkáda Prostějov project was taken over by Blue Assets earlier, on 28 November 2025. As a result, the total commercial real estate portfolio managed by Blue Assets will expand by approximately 82,000 square metres, increasing from more than 1.6 million square metres overall. Blue Assets has been active on the Czech market since 2023 and is part of the international Panattoni Group, one of the world’s largest industrial developers.

Blue Assets was selected through a tender process to manage eight retail parks belonging to the Fidurock investment group. The parks are located across the Czech Republic, specifically in Staré Město near Uherské Hradiště, Choceň, Milevsko, Liberec, Mladá Boleslav, Tábor, Trutnov, and Prostějov. Their combined leasable area exceeds 82,000 square metres. These are modern retail complexes with tenants including Mountfield, Sportisimo, Penny, Pepco, Kik, dm, and Rossmann.

“We leverage synergies across the portfolio for the benefit of our clients, for example, in optimising energy management. We preserve the value of real estate assets and are responsible for their efficient operation and optimal use. We believe that effective property management is the foundation of a successful real estate business. We are pleased to welcome the Fidurock Group among our clients,” said Denisa Gelatková, Managing Director of Blue Assets CZ.

The total value of the Fidurock Group’s real estate portfolio, which includes more than 35 properties, exceeds CZK 10 billion. The group primarily focuses on investments in residential apartment buildings and retail parks, while also operating as an active developer. In addition to Prague, Fidurock owns properties in Brno, Plzeň, and Liberec, and holds several assets in Slovakia as well.

“Blue Assets met all the criteria defined in our tender process and demonstrated a high level of professional expertise. We see the company as a strong player in the field of property management. Its strengths include a broad range of services, such as energy management, community energy solutions, and the use of modern technologies. From the perspective of managing our retail parks, a stable team of qualified professionals is key for us,” stated Petr Vondrášek, Asset Management Director at Fidurock.