
In Prague’s Vinohrady district, Fidurock, together with its brands Zlati Grič and VOIX, has become an official partner of the ENERGY PUB project in Riegrovy Sady – the largest beer garden in the Czech Republic. The cooperation began with the completion of a new ambient sound system designed to enhance the atmosphere of the area while remaining considerate to the surrounding residential neighborhood. The partnership aims to modernize the space and provide a pleasant, well-balanced environment for thousands of visitors.
The Fidurock Group has a long-standing connection to this part of Prague. The company owns and manages several rental apartment buildings, operates the Zlati Grič wine shop, and actively contributes to the local community. The partnership with ENERGY PUB is therefore seen as a natural extension of our activities in this area.
The collaboration focuses on modernizing the public space with an emphasis on visitor comfort, environmental sustainability, and respect for the park’s natural character. In addition to improving the acoustic experience for guests, the project introduces a broader beverage offering — Zlati Grič wines have now become part of the ENERGY PUB menu, bringing a regional and authentic experience to visitors.
The partnership between VOIX, Zlati Grič and Fidurock and the ENERGY PUB project represents a meaningful connection. Vinohrady has always been close to our hearts — we not only operate here but also feel a strong bond with the local community. For Fidurock, sustainability is not just a concept but a core value, integrated into all our activities. We have long followed the ENERGY PUB project and appreciate its role in shaping the cultural life of this neighborhood, which is why we decided to support it.
This partnership marks the beginning of a broader collaboration in public space development. Together with ENERGY PUB, we aim to create an environment that is not only functional and sustainable but also inspiring and welcoming for both local residents and visitors from across Prague.
