In early November, David Hauerland, Managing Director of the real estate investment group Fidurock, appeared as a guest on the economic program FLOW on e15.cz, which focused on one of today’s most discussed topics — rental housing.
In conversation with Veronika Jonášová, he spoke about current real estate trends, the group’s investment strategy, and the situation in the Prague and Brno markets, comparing them to major Western European cities.
The changing lifestyle, approach to housing, and new investment habits in the Czech Republic are increasingly influencing not only individual investors but also developers and institutional landlords.
Housing as a service, not a compromise
“The trend toward smaller apartments isn’t about taking away people’s space — it’s about efficiency,” explains Hauerland.
Today’s generation naturally spends more time outside the home — at work, in cafés, or traveling — which makes the apartment a practical base rather than the social center it once was.
That’s why Fidurock designs its projects with a focus on efficient use of space, high-quality architecture, and accessibility of local amenities that support a modern and sustainable urban lifestyle. “Even if we transform one large 4-bedroom apartment into three smaller 2-room units, fewer people live in them than in the past, when multi-generational families shared one household,” adds Hauerland.
Investing without sacrifice
The interview also touched on financial habits and investment behavior. “Investment decisions shouldn’t be postponed — especially when it comes to real estate,” says Hauerland. “Opportunities exist in every market cycle, but it’s essential to do proper research and not rush into the first offer you see online.”
He pointed out that young people are in the best position to start building financial stability, whether through an investment apartment or regular contributions to investment funds.
“It’s not about giving up everyday pleasures — it’s about learning to set aside part of your income and develop healthy financial habits that don’t reduce your quality of life but help you prepare for the future,” he adds.
A market that adapts to people’s needs
Fidurock has long focused on rental and investment housing in Prague and Brno — markets that are stable, in high demand, and sustainable in terms of quality of life.
“Our goal is to give people options — whether that means quality rental housing, home ownership, or property investment,” says Hauerland.
A broader view on living and investment
Housing affects all of us. That’s why it’s important to approach the topic realistically, thoughtfully, and with respect for different life situations and financial circumstances.
The interview with David Hauerland offered a broader perspective on how our needs, priorities, and the economic environment are evolving. At the heart of it all remains the ability to think about living and investing efficiently, responsibly, and in line with one’s individual goals.
Watch the full interview here FLOW on E15.cz – Smart Living and Thoughtful Investments
